Our Aim

THE AIM OF THE IRISH MOILIE BEEF GROUP IS:

To help establish a strong and coherent brand for the benefit of the breed and all associated members of the group
To promote Irish Moilie Beef
To provide an online presence and a platform for Breeders, Finishers, and Sellers of Irish Moilie Beef to promote their products and services
To create an awareness of the quality and exclusivity of Irish Moilie Beef
To protect the authenticity and provenance of pure bred Irish Moilie Beef
To set standards in the rearing and finishing of Irish Moilie Beef
To highlight the sustainability of these historic animals raised on grass based systems and the health benefits they provide